Popular Searches
When increasing traffic to your website, keep in mind that it’s generally better to drive ‘qualified traffic’, or potential customers, rather than just ‘traffic’ which could be anyone. It’s often better to have fewer visits from your target customers rather than millions of views from people who aren’t likely to purchase from you.
Try focusing on these steps to help build the right traffic to your website:
You could increase the chance a customer finds you by using search engine optimization (SEO) tactics. This includes including relevant keywords to your content, adding text or questions your customers may be asking, making sure headings and titles are relevant to what you do and covering the reasons why a customer would buy from you.
To help develop relevant keywords:
Once you have developed relevant keywords to optimize your site, consider using Google Ads to help your business appear within the top of paid search results in Google. Search engines change the ways their platforms are optimized fairly regularly, so it’s worth keeping informed or getting expert help.
Creating content that provides great advice, tools, or insights can make your website more valuable to both your customers and search engines –. This will mean you will improve your page ranking– which is u.
Examples of great content that could help with this could be:
Linking to other credible sites or resources within this content, when relevant, is another way to help improve your organic SEO rankings. Make sure you maintain this content by checking links to ensure they still work, and update blogs regularly.
Social media is another channel you can utilize to help drive new and existing customers to your website. By creating a profile, uploading relevant and engaging content, and managing your social media presence accordingly, it can become a valuable tool to drive people to your website to purchase or make a sales enquiry.
Once you’ve established a profile, focus on building your followers and engaging with customers by:
Social media is also a key customer service channel and word-of-mouth-tool where customers may talk positively about your business, so to use it successfully you’ll need to dedicate time and money to responding to enquiries or comments. Being consistent and timely is critical to make and keep a good impression as customers increasingly use social media channels to keep informed.
While having a site that works well on mobile devices won’t necessarily drive traffic to your site, it can impact the amount of time people who land on your website decide to spend there.
Mobile accessibility and having a responsive website which can automatically display your content and information in a way that is easy to read and navigate is fundamental – particularly if you’re an ecommerce business. If you’re unsure, take Google’s test to see how your site ranks for mobile users which can help you understand what you need to do to make your site more mobile friendly.
Building and maintaining your own profile can be a valuable way to drive awareness.
Some examples of how you could do this include:
Once people are exposed to your business, they will often search for you in social media or on search engines to find out more about your background and experience. Give them something positive and relevant to find.
For many small businesses online traffic is the beginning of the purchase experience for customers, so plan to respond to the traffic you get with tangible next steps to call, visit, register and interact with your business.
Note that the resources listed here are meant solely as overviews and helpful information. Please consult experts regarding your specific security needs for your business.
You are about to leave this website
Just a heads up that you're about to leave our website to check out another resource. Just so you know, the privacy policy and security practices of the site you are about to be directed to may differ from our standards. We are not responsible for the content or functionality of this third party link.